Meet the professionals who can help you Pursue Your Goals

We help individuals and families pursue their ideal retirements.

Meet The Team

The team behind Florence Wealth is made up of qualified financial professionals who are passionate about helping individuals and families achieve their ideal retirements.


D.J. Florence
Owner of Florence Wealth LLC
Investment Advisor Representative, D Florence Investments LLC

Florence Wealth LLC and D. Florence Investments LLC are passionate about helping individuals and families transition into and achieve their ideal retirements. D.J. has been serving clients in the Indianapolis area for more than 17 years, developing comprehensive financial strategies to help reduce taxes, increase income, and preserve assets. He graduated from the University of Louisville in 2000 with a Bachelor of Arts. He went on to earn an MBA in marketing finance from City University.

As a local, independent firm and fiduciary, D.J. places his clients’ interests above all else when constructing retirement plans. Being local, he believes wholeheartedly in this community, and believes it’s a great place to live, work, do business, and yes, retire.

D.J. and his wife, Cathy, live in Danville with their 3 children; Faith, Eva, and Cawood. They are active in the community, where they are involved in the Danville Rotary Club, Shared Blessings Food Pantry, Little League Baseball, Boy Scouts, cheerleading, and church.


Our sponsorship for Danville Little League Baseball

Our sponsorship for Danville Rotary Club's Harold Martin Classic- which I had a great time volunteering.


Thank you clients for donations to the Shared Blessings Food Pantry. We were able to collect $200 and several hundred pounds of food in less than 10 days!"



Value of an Objective Opinion

What could an objective opinion do for you?
We aim to serve you with dedication, transparency and personal care, but that’s only the beginning of the value of a true, objective opinion. This 8-page instant download explains why objective financial advice is important, including:

  • Why we focus on timing during your retirement planning
  • How we help project if your retirement income will last long enough
  • Why working with an independent financial advisor can help give you greater financial confidence
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